When executed effectively, podcasts are an excellent way to connect with target customers, build trust, and demonstrate thought leadership in an industry. Compared to video and written content, podcasts are uniquely accessible, since listeners can tune in at their own convenience and on the go. And the intimate nature of audio helps brands connect with listeners on a deeper level.
Partnering with organizations interested in launching a podcast project, or taking their existing podcast to the next level. Together we explore and define:
What are your high level goals and strategy?
What differentiates your brand? How can this inform our creative direction?
What are the ideal tone and structure for this project?
How will success be measured?
What resources are available? What is the project budget?
Partnering with organizations to produce high quality, authentic audio content. Support can include:
Creative direction and project management
Sourcing and building out a podcast team
Writing for the ear
Hosting and distribution